Strategic Communications
for Global Impact

Relevancy is the Highest Measure of Success.

In today's world, YOU can't afford to be IRRELEVANT

Your Partner in Strategic Communications

Tailored communications strategies for impactful messaging across diverse populations, cultures, and sectors worldwide. We choose words and phrases based on real-time cutting-edge survey research. Once we determine what works, then we develop a far-reaching and extensive communications plan. In every Communications Crisis there is a Communications Opportunity and we make sure our clients capitalize on it.

Public Opinion and Survey Research

Your business, and your reputation, are too important to rely on guess-work

Focus Groups

We conduct online and in-person Focus Groups to dive deeper in understanding people's attitudes and pinpointing the appropriate language. We work globally.

Perception Analyzer Dial Testing

We test ads, speeches, images, and videos to determine what works and what doesn't. We segment the results by age, gender, political affiliation, or any other demographic.

Quantitative Surveys

We have polled more than 8 million people in 65 countries on their mobile devices and access a global audience of 2 billion people. This gives us a good benchmark of where things stand on a particular issue.

Public Speaking, Presentation, and Media Training

Imagine how much more successful you could be.

Imagine delivering a killer presentation every time.

We can help you build your confidence.
We can help you choose the right words and phrases.

Learn the Five Elements of Public Speaking Success:
Message, Preparation, Practice, Confidence, and Performance

Online and In-Person Training

Mitchell Barak is a pollster, strategic communicator, messaging expert, and political solutionist. Called an “Israeli-American public opinion expert” by the Wall Street Journal, his opinions and surveys have been quoted hundreds of times by leading publications like the Wall Street Journal, New York Times, Washington Post, Bloomberg, and Politico. He appears as a political analyst on Fox News, BBC, Sky News i24, Al Hura, NPR, Al Jazeera, and others.

He founded KEEVOON Research, Strategy & Communications, a global survey research and strategic communications firm. A media and public speaking expert, he trains many CEOs, diplomats, elected officials, and entrepreneurs. He helps leaders around the world communicate with their constituencies more effectively and has conducted survey research projects, both qualitative and quantitative, in more than 50 countries.

Mitchell held a number of appointed positions within the Israeli Government including as international media adviser for Israeli President Shimon Peres, English speechwriter and communications assistant for Prime Minister Ariel Sharon, and as an adviser to Israeli Finance Ministers Dan Meridor and Yaakov Neeman. Additionally, he worked as an aide to Benjamin Netanyahu in the Foreign Ministry and Prime Minister's Office during the tenure of Prime Minister Yitzhak Shamir.

A New York native, Mitchell holds a BA degree in Political Science and Psychology from George Washington University in Washington, DC. He lives with his wife and their nine children in Jerusalem. His hobbies are running, jumping rope, and relaxing in a 90°C sauna, but he enjoys procreating, fatherhood, and husbandry most.